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  Microeconomics: A Complete Guide (Supply and Demand, Market Structures, Elasticity, Consumer Behaviour & Market Failures) Microeconomics is a branch of Economics that studies how individuals, households, and firms make decisions about the allocation of limited resources. Unlike Macroeconomics , which focuses on the economy as a whole, microeconomics examines smaller units such as markets, consumers, and producers. Understanding microeconomics is essential for students, competitive exam aspirants, and anyone interested in how markets work. Concepts like supply and demand, market structures, elasticity, consumer behaviour, and market failures help explain how prices are determined and how resources are distributed in an economy. This article explains the key microeconomic concepts in a simple and structured way. 1. Supply and Demand The concept of supply and demand forms the foundation of microeconomics. It explains how the price and quantity of goods and services are det...